This website page consists of all the latest data, insights, and tendencies you'll need that will help you know how people in Hong Kong use digital gadgets and services in 2024.
Be aware: in the last 12 months, we’ve produced some crucial alterations to how we calculate social media consumer numbers, along with the data sources that we use to tell these calculations have also made considerable and large-ranging revisions to their printed figures throughout that interval.
Having said that, as we famous while in the Fb portion earlier mentioned, variations from the audience reach figures printed in Meta’s advert setting up equipment do not always correlate with overall changes in its platforms’ active consumer bases.
With a quarterly basis, the business’s data also reveal the measurement of Instagram’s advert audience in Hong Kong remained unchanged concerning Oct 2023 and January 2024.
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Observe: Meta’s advertising and marketing resources only publish viewers gender data for “feminine” and “male” buyers.
As an example, buyer analysis conclusions revealed by GWI frequently provide really a different image of X use by gender in contrast with X’s have audience data.
Being a result, the most recent printed figures for World-wide-web use invariably underneath-stand for fact, and true adoption and advancement can be bigger than the figures demonstrated right here suggest. Remember to see our complete notes on data for further more specifics.
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Even so, complexities affiliated with the collection and Examination of World-wide-web user data indicate that it can generally consider a number of months just before investigate is prepared for publication.
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Just in advance of we get to the full report, here are some suggestions for even more studying, that may deliver supplemental context for our full list of Digital 2024 quantities for Hong Kong:
This contrasts With all the gender data available while in the promotion equipment of platforms like Facebook, which relies to the gender that consumers themselves enter in their own personal profile.